Análisis bibliométrico y visualización de estudios relacionados con la segmentación de los consumidores en los mercados campesinos

Autores/as

DOI:

https://doi.org/10.60112/erc.v4i1.102

Palabras clave:

Segmentación, Mercados Campesinos, Estilos de Vida, Comportamiento de Compra, Comida Local, Perfiles de Consumidor

Resumen

La “segmentación” y los “mercados campesinos” son dos conceptos que, a pesar de tener una relevancia notoria desde el punto de vista estratégico y económico, no gozan de suficiente atención en la comunidad académica. El presente artículo tiene por objetivo analizar la literatura relacionada con las contribuciones que ha realizado el Marketing en estos campos, haciendo uso del análisis de contenido y minería de texto para la identificación de potenciales líneas de investigación, oportunidades de actualización y profundización en estas temáticas. Para ello se realizó una búsqueda en Web of Science (WOS) y SCOPUS utilizando la ecuación TITLE-ABS-KEY ("farmers markets"), durante un periodo de 2007 a 2022, como resultado se obtuvieron 1.723 referencias. Para el cribado se empleó el método PRISMA dejando un total de 28 artículos. El análisis de este material permitió conocer la forma en que se ha abordado la investigación sobre la segmentación del consumidor de los mercados campesinos y con este, se devela la limitada literatura en este ámbito. Dentro de los resultados se observa que las investigaciones en estos campos requieren una mayor cooperación a nivel internacional que permitan la aplicación de los avances en temas de segmentación de mercados en una actividad económica que ha venido ganando gran relevancia dentro de las diferentes comunidades.

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Publicado

2024-03-23

Cómo citar

Casadiego-Alzate, R., Sanguino-García, V., Velásquez Calle, P. A., Díaz Mesa, V., & Palacio Miranda , D. A. (2024). Análisis bibliométrico y visualización de estudios relacionados con la segmentación de los consumidores en los mercados campesinos. Emergentes - Revista Científica, 4(1), 158–185. https://doi.org/10.60112/erc.v4i1.102

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